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Reputation Management

The purest treasure in mortal times

It was said by William Shakespeare that the greatest treasure in mortal times afforded was a spotless reputation.  I think there is a great deal to be said for that quote as the concept of having a reputation has a wide ranging effect on the opportunities available to us be it as individuals, organisations or states.

April 15, 2014 | Andreas Voniatis

Sidebar links

There has been quite a bit of discussion and theory in the last five years on the SEO benefits of sidebar links.  Sidebar links were once popular with the SEO community as they could be: Paid for Sitewide i.e. placed on every single page of the website However, with...

April 08, 2014 | Andreas Voniatis

A world without links for search engines

Not too long ago (5th Dec 2013 in fact, by The Head of Yandex search services, Aleksander Sadovsky), is was announced on Search Engine Land that Yandex, the Russian based search engine would stop using external inbound links as a factor in their system of algorithms for ranking web documents in...

February 06, 2014 | Andreas Voniatis

Content discovery

The aim of content discovery is to accelerate the discovery of the client’s online content assets built up when writing knowledge base articles, whitepapers and blogs as specified here.  This particular stage is the bit that comes before any link outreach or content marketing (or inbound marketing as it...

November 08, 2013 | Andreas Voniatis

Matt Cutts on Link Building (2013)

The vision that Matt Cutts has for link building was shared in an interview with Eric Enge which much resembles the process of PR.  That is to: Step 1 - Publish this compeling content on your site Step 2 - Share the content on social media Step 3 - Follow up with media...

October 04, 2013 | Andreas Voniatis
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